Data loops at the center of ZTA and CTEM can boost your cyber programWritten by Chris Jablonski, Director, CXO Revolutionaries & Community.
In 2011, Google released a groundbreaking report called ZMOT: Winning the Zero Moment of Truth, sending shockwaves across the marketing world. ZMOT refers to the moment when a consumer researches a product before a purchase just after a stimulus is triggered. It revealed the brutal truth that if your product or service was not present during this mos…
